DMM Wales — Marketing & Brand Growth Case Study

DMM is a climbing and tree care equipment manufacturer based in Llanberis, north Wales They make carabiners, harnesses and hardware used by climbers and arborists worldwide. When I joined as Marketing Director, the business was predominantly selling B2B through distributors, with little direct connection to the people actually using the gear.

I shifted the marketing strategy to speak directly to the end customer, which meant building a lot from scratch: launching DMM’s first ecommerce website, and rebuilding the brand’s social and content presence from the ground up. That work grew the following from 9.7k to 90k in four years, entirely organically.

Alongside that, I led product storytelling from insight through to launch including the Kinisi tree care harness across climbing, tree care and industrial sectors.